Friday Box Office: ANCHORMAN 2 Leads THE HOBBIT 2 For Now; AMERICAN HUSTLE and SAVING MR. BANKS Go Wide

     December 21, 2013

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Tis’ the season of plenty at the box office.  At least eight major titles will open or expand in the seven days before Christmas, with Anchorman 2: The Legend of Ron Burgundy kicking off the festivities last Wednesday.  I’m sure you know by now that Paramount’s sequel is kind of a big deal.  So it made sense that Anchorman 2 got the win on Friday, taking in an estimated $8.7 million from 3,507 locations.  That puts Ron Burgundy on track for about $29 million for the three-day weekend: on par with the original Anchorman’s $28.4 million launch in July 2004.

But that won’t be enough to knock Bilbo off of his weekend throne.  The Hobbit: The Desolation of Smaug earned an estimated $8.6 million on Friday, and is expected to pull in over $31 million on its sophomore frame.  After earning one of the highest per-screen averages of all-time with its limited launch last weekend, American Hustle claimed an estimated $5.1 million after expanding its run to 2,507 venues.  Also expanding on Friday after its (slightly less impressive) limited bow last week, Disney’s Saving Mr. Banks brought in almost $3 million on its first day in 2,110 locations – well ahead of the $2.1 million Fox’s Walking With Dinosaurs realized from its first day in 3,231 venues.   We’ll have complete details on the weekend box office tomorrow.

 Title Friday Total
1.  Anchorman 2 $8,700,000 $21.9
2.  The Hobbit: Desolation of Smaug $8,605,000 $104.6
3.  Frozen $6,300,000 $177.5
4.  American Hustle $5,115,000 $7.4
5.  Saving Mr. Banks $2,963,000 $3.5
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