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New Year's Day marked another milestone for James Cameron's Avatar: after 15 days in theatres, the groundbreaking 3D film has now earned over $308 million here in the US alone. Worldwide receipts, which stood at $760 million as of the final day of 2009, should surpass $800 million by Sunday. Another point of interest: Avatar was up by $2 million on January First over last Friday. The rest of the top four held their numerical positions while taking the more customary 40%-50% drops in attendance going into their second week in theatres. Full details and final weekend estimates tomorrow.

Title

Friday

Total

1

Avatar

$25,000,000

$308.8

2

Sherlock Holmes

$14,900,000

$117.2

3

Alvin & the Chipmunks 2

$13,000,000

$133.7

4

It's Complicated

$7,100,000

$57.3

5

The Blind Side

$4,500,000

$200.9