Friday Box Office – BATTLE: LOS ANGELES Has Big $13.5 Million Debut; RED RIDING HOOD in Second; MARS NEEDS MOMS Needs Audiences

     March 12, 2011

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The 2011 box office isn’t out of its slump quite yet, but at least it’s starting to make an effort.  On Friday Sony’s PG-13 Battle: Los Angeles debuted to an estimated $13.5 million from 3,417 locations.  That puts the alien invasion pic on track for a weekend above $35 million – right about where Rango finished last Sunday.  The latter lizard landed in third this Friday but could leap back to second when weekend numbers are released.  Warner Brothers’ Red Riding Hood claimed the second spot but will have to do much better than its $5.7 million debut to reach the high teens many were predicting for the film’s weekend.  Finally, Disney has a real problem with Mars Needs Moms.  The last of the creepy toons to come out of Robert Zemeckis’ IMD brand, the $150 million Moms made just $1.7 million on Friday and will be lucky to see $10 million by Sunday.  Full details and analysis tomorrow.

Title Friday Total
1 Battle: LA $13,500,000 $13.5
2 Red Riding Hood $5,700,000 $5.7
3 Rango $5,500,000 $51.1
4 The Adjustment Bureau $3,400,000 $30.3
5 Mars Needs Moms $1,700,000 $1.7
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