Friday Box Office – Bieber Biopic NEVER SAY NEVER Wins Friday with $12.2 Million; Sandler’s JUST GO WITH IT in Second Place For Now

     February 12, 2011

Braving the blizzard of bland that has ruled our nation’s multiplexes over the past few weeks, four new releases took on 2011’s notoriously parsimonious box office on Friday.  Presales from preteens helped the 3D biopic Justin Bieber: Never Say Never take the Friday crown, with an estimated $12.2 million from 3,105 locations.  That is roughly equivalent to what Jonas Brothers: The 3D Concert Experience earned in its initial three days back in February of 2009.  However shocking it may seem, Bieber’s pic may have peaked early.  Projections put Friday’s number two film, Just Go With It, in first place by Sunday.  The Adam Sandler comedy brought in an estimated $9.7 million in its debut but is expected to climb past $30 million on the strength of its Valentine’s Day appeal.  Disney’s animated Gnomeo and Juliet placed third on Friday with $6.1 million but, with a nice Saturday bump from the family set, should get above $20 million by Sunday.  Finally, The Eagle placed fourth on Friday with $2.7 million from 2,296 locations. Full details tomorrow.

Title Friday Total
1 Justin Bieber: Never Say Never $12,200,000 $12.2
2 Just Go With It $9,700,000 $9.7
3 Gnomeo & Juliet $6,100,000 $6.1
4 The Eagle $2,700,000 $2.7
5 The Roommate $2,600,000 $20.2
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