After three lackluster frames, the domestic box office should bounce back in a big way this weekend thanks to Disney’s Cinderella. The live-action adaptation of one of the studio’s most enduring animated princesses, Cinderella opened with an estimated $23 million from 3,845 locations on Friday. That’s on par with the $24 million that Disney’s Oz the Great and Powerful earned on its first day in March 2013 and suggests a debut weekend of at least $70 million. Oz took in just under $80 million in its first three days, but it also had 3D ticket prices to boost its grosses.

Even without 3D effects, Cinderella does have a secret weapon that could help it top $70 million at the box office. The short film Frozen Fever, based on Disney’s animated blockbuster Frozen, is screening before Cinderella. In case you haven’t left your house or turned on a TV in the last year and a half, Frozen is the global phenomenon that earned a staggering $1.2 billion worldwide – not including revenue from its soundtrack, toys, DVDs and other merchandise. When it comes to family audiences, Cinderella is clearly a well-known brand. But Cinderella plus Elsa and Olaf? Who needs 3D prices.

It’s important to note that most early projections for Cinderella had it opening in the $60 million range. That would have put the fairytale in-between the $56.2 million of 2012’s Snow White and the Huntsman and the $69.4 million of Maleficent, both of which opened during the more competitive summer frame. Maleficent ended up taking in over $750 million worldwide last summer. It’s too early to say if Cinderella will reach that level of global success, though early box office indicators are all positive. The film received an A from CinemaScore audiences and currently stands at an impressive 84% on Rotten Tomatoes. That’s the highest RT score for a wide release since January’s Paddington.

With Cinderella sucking up most of the box office oxygen, the weekend’s second wide release was left gasping for air. Run All Night, the latest action thriller from go-to action thriller star Liam Neeson opened with an estimated $3.85 million from 3,171 locations.

The film marks Neeson’s third collaboration with director Jaume Collet-Serra, after Unknown and Non-Stop. Though there have been signs that audiences were tiring of Neeson’s tough guy act, Non-Stop opened with an impressive $28.8 million in February of last year. With its more restrictive R-rating (not to mention the pressure of opening opposite Cinderella), Run All Night was never expected to reach Non-Stop’s level. In fact, the film’s current weekend projection of $15 million, which would top the debut of Neeson’s A Walk Among the Tombstones from last September, could even be seen as a win.

Here’s a look at Friday’s top five. Check back for complete box office details and the weekend top ten tomorrow.