If 2011 closed as a bit of a downer, 2012 continues to surprise with its robust (early) box office performances. Last week Paramount’s The Devil Inside caught most of us off-guard with its big number one finish; this weekend it was Universal’s turn with Contraband. The R-rated thriller earned an estimated $8.7 million from 2,863 locations on Friday – a first place debut that puts it on track for a weekend 25% higher than expected. In second place, Disney’s 3D reissue of Beauty and the Beast took in $5.6 million from 2,625 venues and should reach $23 million by the end of the four-day MLK Holiday weekend. Warner Brothers’ Joyful Noise was the final new title of the weekend, not counting TWC’s The Iron Lady which expanded into 802 theatres and finished Friday in eighth-place. Noise earned $3.3 million from its 2,863 locations for a third-place tie with Mission: Impossible – Ghost Protocol. Rounding out the top five, The Devil Inside was down a giant 87% from its debut. With the film’s awful reviews, expect it to relinquish its current slot to Sherlock Holmes 2 by Sunday. Details and analysis tomorrow.
|2||Beauty & the Beast 3D||$5,600,000||$5.6|
|4||Mission: Impossible 4||$3,300,000||$178.5|
|5||The Devil Inside||$2,700,000||$41|