Friday Box Office – THE DEVIL INSIDE Is the First Hit of 2012 with $16.9 Million Opening Day

     January 7, 2012

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The Devil Inside is a critical punching bag, but Paramount knew what they were doing with the marketing with this cheap $1 million acquisition.  The horror movie grossed $16.9 million opening day on its way to a potential $30 million weekend.  The Devil Inside has already become infamous for a terrible ending, so it’s unlikely this will hold up over the coming weeks, but a great start might be enough for the low-budget effort.  The top 5 is rounded out by the big holiday movies, with Mission: Impossible – Ghost Protocol and Sherlock Holmes: A Game of Shadows leading the charge.  The Girl with the Dragon Tattoo continues to find an audience three weeks into its run—it may yet hit the $100 million mark.  War Horse came in at #5 while passing $50 million.

Title Friday Total
1 The Devil Inside $16,850,000 $16.9
2 Mission: Impossible 4 $6,213,000 $155.9
3 Sherlock Holmes 2 $4,285,000 $147.6
4 The Girl with the Dragon Tattoo $3,500,000 $69.0
5 War Horse $2,606,000 $50.8
5,565,000
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