The Devil Inside is a critical punching bag, but Paramount knew what they were doing with the marketing with this cheap $1 million acquisition. The horror movie grossed $16.9 million opening day on its way to a potential $30 million weekend. The Devil Inside has already become infamous for a terrible ending, so it’s unlikely this will hold up over the coming weeks, but a great start might be enough for the low-budget effort. The top 5 is rounded out by the big holiday movies, with Mission: Impossible – Ghost Protocol and Sherlock Holmes: A Game of Shadows leading the charge. The Girl with the Dragon Tattoo continues to find an audience three weeks into its run—it may yet hit the $100 million mark. War Horse came in at #5 while passing $50 million.
|1||The Devil Inside||$16,850,000||$16.9|
|2||Mission: Impossible 4||$6,213,000||$155.9|
|3||Sherlock Holmes 2||$4,285,000||$147.6|
|4||The Girl with the Dragon Tattoo||$3,500,000||$69.0|