Friday Box Office: East Coast Blizzard Can’t Stop IDENTITY THIEF from Stealing Box Office

     February 9, 2013

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With movie theatres closed from New Jersey to Maine, box office watchers expect overall grosses to be down again this weekend. But while Blizzard Nemo battered the East Coast, the rest of the country appeared ready to pick up the slack. Identity Thief, the new comedy from director Seth Gordon, brought in an estimated $11.2 million from its 3,141 locations on Friday. The film, which was expected to take in around $25 million through Sunday, should now come closer to $35 million. Not only is that more than most expected from Identity Thief, it’s also more than Gordon’s last hit, Horrible Bosses, made on its own opening weekend in 2011. The news was not as good for Side Effects, the weekend’s second wide release. Steven Soderbergh’s drama grossed an estimated $2.8 million from 2,605 locations on Friday – far less than the $7.9 million the director earned with 2011’s Contagion.  Check back tomorrow for complete details.

 Title Friday Total
1.  Identity Thief $11,200,000 $11.2
2.  Warm Bodies $3,300,000 $28.4
3.  Side Effects $2,800,000 $2.8
4.  Silver Linings Playbook $1,603,000 $84.6
5.  Hansel & Gretel $1,393,000 $39.4
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