Friday Box Office: FIFTY SHADES OF GREY Tumbles, But Stays Atop the Chart with $8 Million

     February 21, 2015

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Following last week’s massive opening, Fifty Shades of Grey looks to dominate the box office once again this weekend, though with considerably less passion. The week-to-week drop is a hefty 71%, as the E.L. James adaptation came in at the lower end of expectations on Friday with $8 million, on track for a weekend gross around $25 million. That’s a sharp dive from last week’s $85.1 million opening, but not entirely unexpected for a buzzy film that everyone “needed” to see opening weekend, but suffered from bad word of mouth after the fact (audiences only gave it a C+ Cinemascore). Regardless, the film has now made over $300 million worldwide, so prepare yourself for that sequel—which may or may not be written by James herself.

hot-tub-time-machine-2-craig-robinson-rob-corddry-clark-dukeThe brilliant Kingsman: The Secret Service came in second place on Friday with $5.3 million, on track for a solid $16 million weekend. The R-rated spy pic already has a total of $54.8 million, so hopefully it continues to do well so Matthew Vaughn can make that sequel. More, please.

As for new films, Hot Tub Time Machine 2 essentially bombed with $2.3 million on Friday, looking to land in the $11 million to $13 million range for the weekend. That’s not great, but the comedy sequel was made on a budget of just $14 million so the bar is lower. Scathing reviews aren’t helping its case, though. But CBS Films’ smaller-scale comedy The DUFF earned a respectable $4.27 million on Friday and should hopefully be helped by positive word of mouth—reviews have been solid for the Mae Whitman-fronted comedy. The weekend’s other new release, Disney’s sports drama McFarland, USA, only netted $3.62 million on Friday, and the more costly film is looking to come in around $9 million for the weekend.

Check out Friday’s Top 10 below, and come back tomorrow for the full weekend estimates.

 

Title Friday Total
1. Fifty Shades of Grey $8,000,000 $114,903,000
2. Kingsman: The Secret Service $5,300,000 $54,881,000
3. The DUFF $4,270,000 $4,270,000
4. The SpongeBob Movie: Sponge Out of Water $4,000,000 $113,672,000
5. McFarland, USA $3,624,000 $3,624,000

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