Friday Box Office: G.I. JOE: RETALIATION Leads Easter Weekend Field with $15.5 Million

     March 30, 2013

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After opening to an estimated $10.5 million on Thursday (including $2.2 million from Wednesday night previews), G.I Joe: Retaliation was the easy winner at Friday’s box office. The long-delayed sequel to 2009’s G.I. Joe: The Rise of Cobra earned a reported $15.5 million from 3,719 locations; putting it on track for a first-place weekend finish of $38 million. That would make Retaliation the third-highest Easter debut of all time, behind Clash of the Titans and 2006’s Scary Movie 4.

Opening one day after Retaliation, the weekend’s two additional new titles fell short of holdover hit The Croods. Tyler Perry’s Temptation: Confessions of a Marriage Counselor earned an estimated $9.4 million from 2,047 locations towards a projected first-weekend of $22 million: a debut comparable to Perry’s past Easter releases. Playing in fewer theatres, Temptation still crushed The Host. Based on Stephanie Meyer’s 2008 sci-fi novel, The Host earned $5.5 million from 3,202 locations on Friday and is expected to claim less than $15 million through Sunday.  We’ll have full details tomorrow.

 Title Friday Total
1.  G.I. Joe: Retaliation $15,500,000 $26
2.  The Croods $10,700,000 $72.8
3.  Tyler Perry’s Temptation $9,400,000 $9.4
4.  The Host $5,500,000 $5.5
5.  Olympus Has Fallen $4,800,000 $45.5
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