As expected, Universal’s Hop was Friday’s number one film with an estimated $11.4 million from 3,579 locations. The live action/CGI-animated comedy was heavily promoted as hailing from the team behind last year’s Despicable Me and, though it ultimately fell short of that film’s $21.3 million first Friday, Hop has a shot at passing Rango to claim the biggest first weekend of 2011 if its projected three day take of $38 million proves accurate. Summit Entertainment’s Source Code placed second with an estimated $5 million from 2,961 locations, which would indicate a weekend figure in the mid-teens. In other words, not quite as strong as recent releases like Limitless in the sci-fi genre. Fellow newbie Insidious came in at number three on Friday with $4.8 million from 2,408 locations. Weekend projections for the supernatural horror flick are between $10 and $15 million but, as FilmDirect’s follow-up to Paranormal Activity, the ultra low-budget Insidious is already counting its profits. Details and analysis tomorrow.
| Title | Friday | Total | |
| 1 | Hop | $11,400,000 | $11.4 |
| 2 | Source Code | $5,000,000 | $5 |
| 3 | Insidious | $4,800,000 | $4.8 |
| 4 | Limitless | $3,000,000 | $49.2 |
| 5 | Diary of a Wimpy Kid 2 | $2,800,000 | $30.9 |
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Insidious was scary as hell. And it was made for less than a million.
Sucker Punch isn’t even in the top 5 anymore. Biggest flop of the year behind Mars?
Nah not quite. By the end of this weekend it will have made more than half of its budget back worldwide. It will do over 80 mil worldwide… add DVD sales and it will be more than okay. Certainly a disappointment… but nowhere near Mars.
Oh humans, so eager to like things that are terrible…
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