As expected, Universal’s Hop was Friday’s number one film with an estimated $11.4 million from 3,579 locations. The live action/CGI-animated comedy was heavily promoted as hailing from the team behind last year’s Despicable Me and, though it ultimately fell short of that film’s $21.3 million first Friday, Hop has a shot at passing Rango to claim the biggest first weekend of 2011 if its projected three day take of $38 million proves accurate. Summit Entertainment’s Source Code placed second with an estimated $5 million from 2,961 locations, which would indicate a weekend figure in the mid-teens. In other words, not quite as strong as recent releases like Limitless in the sci-fi genre. Fellow newbie Insidious came in at number three on Friday with $4.8 million from 2,408 locations. Weekend projections for the supernatural horror flick are between $10 and $15 million but, as FilmDirect’s follow-up to Paranormal Activity, the ultra low-budget Insidious is already counting its profits. Details and analysis tomorrow.
|5||Diary of a Wimpy Kid 2||$2,800,000||$30.9|