As expected, Universal’s Hop was Friday’s number one film with an estimated $11.4 million from 3,579 locations.  The live action/CGI-animated comedy was heavily promoted as hailing from the team behind last year’s Despicable Me and, though it ultimately fell short of that film’s $21.3 million first Friday, Hop has a shot at passing Rango to claim the biggest first weekend of 2011 if its projected three day take of $38 million proves accurate.  Summit Entertainment’s Source Code placed second with an estimated $5 million from 2,961 locations, which would indicate a weekend figure in the mid-teens.  In other words, not quite as strong as recent releases like Limitless in the sci-fi genre. Fellow newbie Insidious came in at number three on Friday with $4.8 million from 2,408 locations.  Weekend projections for the supernatural horror flick are between $10 and $15 million but, as FilmDirect’s follow-up to Paranormal Activity, the ultra low-budget Insidious is already counting its profits.  Details and analysis tomorrow.

Title

Friday

Total

1

Hop

$11,400,000

$11.4

2

Source Code

$5,000,000

$5

3

Insidious

$4,800,000

$4.8

4

Limitless

$3,000,000

$49.2

5

Diary of a Wimpy Kid 2

$2,800,000

$30.9