Friday Box Office – HOW TO TRAIN YOUR DRAGON Underwhelms with $12.2 Million Debut

     March 27, 2010

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Audiences have not yet tired of paying 30% more to see a mediocre movie in three dimensions, but if last night’s box office estimates are to be believed the novelty is fading fast. Dreamworks Animation’s How to Train Your Dragon opened with $12.2 million from 4,055 theatres and seems destined for a weekend in the $45 million range. That’s significantly under the $40 million Alice in Wonderland opened with on a Friday three weeks back and is even under the $14 million Martin Scorsese’s dimensionally-challenged Shutter Island opened to in February. Considering the big theatre count and the higher prices, this is a disappointment for Dreamworks. And speaking of disappointments, it looks like MGM can’t count on Hot Tub Time Machine to pull them out of their death spiral. The comedy debuted with $4.5 million on Friday and is now expected to come in at around $14 million for the weekend. Full three day details when you check back tomorrow.

Title Friday Total
1 How to Train Your Dragon $12,200,000 $12.2
2 Alice in Wonderland $4,700,000 $280.5
3 Hot Tub Time Machine $4,500,000 $4.5
4 The Bounty Hunter $4,000,000 $30.4
5 Diary of a Wimpy Kid $2,900,000 $28.6
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