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THE DARK KNIGHT RISES Set Visit Preview and 4 Awesome New Posters!Friday Box Office – HOW TO TRAIN YOUR DRAGON Underwhelms with $12.2 Million Debut
by Nicole Pedersen Posted:March 27th, 2010 at 9:34 am
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Audiences have not yet tired of paying 30% more to see a mediocre movie in three dimensions, but if last night’s box office estimates are to be believed the novelty is fading fast. Dreamworks Animation’s How to Train Your Dragon opened with $12.2 million from 4,055 theatres and seems destined for a weekend in the $45 million range. That’s significantly under the $40 million Alice in Wonderland opened with on a Friday three weeks back and is even under the $14 million Martin Scorsese’s dimensionally-challenged Shutter Island opened to in February. Considering the big theatre count and the higher prices, this is a disappointment for Dreamworks. And speaking of disappointments, it looks like MGM can’t count on Hot Tub Time Machine to pull them out of their death spiral. The comedy debuted with $4.5 million on Friday and is now expected to come in at around $14 million for the weekend. Full three day details when you check back tomorrow.
| Title | Friday | Total | |
| 1 | How to Train Your Dragon | $12,200,000 | $12.2 |
| 2 | Alice in Wonderland | $4,700,000 | $280.5 |
| 3 | Hot Tub Time Machine | $4,500,000 | $4.5 |
| 4 | The Bounty Hunter | $4,000,000 | $30.4 |
| 5 | Diary of a Wimpy Kid | $2,900,000 | $28.6 |
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I think a lot of people are saving their movie fund for Kick-Ass. Alice in Wonderland received far more attention than How To Train Your Dragon, equally due to it being a classic childrens tale, Johnny Depp and Tim Burton – the 3D was only a small part of the appeal to the mass audience.
I was thinking about seeing a movie last night but I couldn't decide which one to see, decided to go for neither.
I don't know. This movie was tons of fun. I could see it picking up throughout the weekend and maybe even next week as word of mouth catches up. I hope it does. I didn't find it mediocre at all. It wasn't too deep, but the characters left an impression.
For Dreamworks, I think it was a new high. Only Kung Fu Panda was as good for me.
I guess some people like Shrek, though. If Dragon ends up with poor returns, I hope Dreamworks doesn't take this as an indicator to make more stuff like Madagascar and Shrek sequels. That would be so sad.
Also, to be fair, Alice in Wonderland was a sequel to a well known franchise (despite people not calling it a sequel) and had Johnny Depp headlining and was the first live action 3D movie since Avatar. Dragon is like the 12th 3D animated film.
I waiting for next month, this month was OK, kinda, but next will be great.
Clash of the Titans
Kick-Ass
Losers
Should be an good ass kicking month!
End of Line
I saw this movie and loved it. My 10 year-old niece and 8 year-old nephew were equally thrilled with it. I am not sure the lengthy title of this film did it any favors nor do I think Vikings come off as “fun” but the movie was better than expected. So maybe word of mouth will boost it through the weekend.
Alice in Wonderland is just the exact same story, but it has real life characters. How to Train Your Dragon is new. Dreamwork, you've done it again.
Alice in Wonderland is just the exact same story, but it has real life characters. How to Train Your Dragon is new. Dreamwork, you've done it again.