Friday Box Office – IMMORTALS 3D Surprise Number One with $15 Million; JACK AND JILL in Second with $9.8 Million

     November 12, 2011


Surprise! After two financially bruising weekends, things are looking up for the American box office. With estimates for Friday’s top five coming in higher than expected, it looks like this weekend should easily top 2010 levels. But that’s not the surprise. The surprise is which film is leading the charge. Relativity Media’s Immortals was Friday’s breakout hit – taking in an estimated $15 million from 3,438 locations. That puts the 3D action title on track to earn $35 million by Sunday, a figure that significantly beats the film’s most optimistic early projections. In fact, a few days ago the smart money was on a third place finish for Immortals behind Adam Sandler’s Jack and Jill and two-time champ Puss in Boots. Instead, Jack and Jill is tracking well below Sandler’s recent comps, taking in $9.8 million on Friday for what should be a $24 million weekend. And, after its limited release on Wednesday, director Clint Eastwood’s J. Edgar took in an estimated $4.2 million from its expanded run in 1,901 locations.  Details tomorrow.

Title Friday Total
1 Immortals $15,000,000 $15
2 Jack and Jill $9,850,000 $9.8
3 Puss In Boots $9,000,000 $92.3
4 Tower Heist $4,900,000 $35.5
5 J. Edgar $4,250,000 $4.3
  • Rukia

    I’m stunned that Jack and Jill made so much. I realize Sandler has his fans. But I thought they saw the trailer. I thought they realized that this film was putrid. I don’t know anyone with a shred of interest in this film. Where do all these people come from?

    • Hiro the Eighth Samurai (and 14th Assassin)

      I’ve longer wondered the same thing. Good thing I don’t know any of them (or at least, I hope not).

      I like all sorts of movies, including the occasional “dumb, but fun” movie. But there still is such a thing as smart, well-made “dumb movie.”

      But Adam Sandler tends to make dumb “dumb movies.”

    • Liam_H

      You’re stunned it made that much? I’m shocked it made it so little. This is Adam Sandler, people have constantly returned to his movies no matter how bad they are, the same audience that keep returning to Friedberg and Seltzer movies.

      Immortals did greater than expected which makes me happy.

  • zootcatchy

    deal with it


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