Friday Box Office: INSURGENT Claims $21.3 Million but Falls Short of DIVERGENT Debut

     March 21, 2015

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Insurgent, or as it is more formally know The Divergent Series: Insurgent, got off to a slightly underwhelming start yesterday. From 3,875 locations, the follow-up to last year’s YA hit Divergent took in an estimated $21.3 million. While down just 6% from Divergent’s launch on the same Friday in 2014, tracking originally had Insurgent topping its predecessor by roughly the same percentage.

Instead, it now looks like part two of The Divergent Series will end its first weekend with about $50 million. That’s far from a disappointment outcome for this time of year, but considering that sequels are generally expected to improve over first film’s box office numbers, it’s not exactly a ringing endorsement either. On the plus side, Insurgent’s weekend outlook has improved since early Friday evening. At one point it looked like the film might fall under Divergent’s debut weekend by as much as 20 percent. A drop like that would have made the whole ‘Divergent Series’ rebranding move look a bit short-sighted.

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Image via Open Road Films

Also looking a bit short-sighted this morning is the decision to release The Gunman one week after Run All Night. The Gunman is the latest R-rated thriller to try to capitalize on the success of 2009’s Taken. Unfortunately, the Taken genre has been more miss than hit lately – even with Liam Neeson in the lead, as in Run All Night. For non-Neeson stars, like Kevin Costner in Three Days to Kill and now Sean Penn in The Gunman, the results have been even less inspiring. The Gunman opened with an estimated $1.7 million yesterday from 2,816 locations. That puts the film’s weekend projection at less than $6 million instead of the $10 million that its distributor, Open Road, was hoping for.

Friday’s final new release, the faith-based feature Do You Believe?, also had aspirations of opening to $10 million. Why did anyone think that was possible? Because at this time last year God’s Not Dead caught a lot of us off guard when it collected $9.2 million on its first weekend in just 780 locations. To meet the presumed demand for Christian content, Do You Believe? nearly doubled that theatre count (to 1,320) but still earned just $1.2 million in its first day – or less than half of the $2.8 million that God’s Not Dead claimed from its own opening. At this point it looks like Do You Believe? will fall short of $4 million this weekend.

We’ll have complete box office details and the weekend top ten tomorrow.

 Title Friday Total
1.  Insurgent $21,300,000 $21.3
2.  Cinderella $9,527,000 $97
3.  The Gunman $1,769,000 $1.7
4.  Run All Night $1,405,000 $16
5.  Kingsman: The Secret Service $1,275,000 $111.2
6.  Do You Believe? $1,250,000 $1.25

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