Friday Box Office: IRON MAN 3 Stays On Top; THE GREAT GATSBY Defies Expectations

     May 11, 2013

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One week after Iron Man 3 scored the second-highest domestic debut of all-time, the Marvel sequel is still on top. The blockbuster passed the $200 million mark in the US on Thursday and now stands at an incredible $794 million total worldwide.  On its second Friday, Iron Man 3 earned an estimated $19.7 million – down 71% from last week. That was a bit steeper than the 63% drop The Avengers saw on its own second Friday, though not entirely unexpected.

What was unexpected was how close The Great Gatsby came to unseating Iron Man 3 on its first day in theatres. Baz Luhrmann’s lavish, 3D adaptation of the literary classic earned an estimated $19.4 million from 3,035 locations: including $3.25 million from Thursday pm & midnight previews. That puts Gatsby on track for a three-day debut of $52 million – nearly double what box office watchers forecast back when the film was moved from its original December 2012 release date. The good news for Gatsby was disaster for Peeples, the weekend’s second new release. The Tyler Perry-produced project earned an estimated $1.1 million from 2,031 locations towards an opening weekend projection of just $4 million.

 Title Friday Total
1.  Iron Man 3 $19,757,000 $232.1
2.  The Great Gatsby $19,400,000 $19.4
3.  Pain & Gain $1,320,000 $37.9
4.  Peeples $1,185,000 $1.18
5.  42 $1,110,000 $81.1

We’ll have complete details and the weekend top ten when you check back tomorrow.

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