Friday Box Office – It’s Official. Disney Sees Disappointing $9.8 Million Debut for JOHN CARTER

by     Posted 2 years, 135 days ago

John-Carter-poster-slice

The wait is over. John Carter has arrived.  After years of speculation, we finally know how Disney’s BIG budget adaptation of Edgar Rice Burroughs’ classic is faring with audiences.  Long story short?  Not too well.  From 3,749 locations, John Carter earned an estimated $9.8 million on Friday – narrowly edging out The Lorax for first place. Trouble is, last weekend’s animated hit is expected to surge ahead on Saturday, all but guaranteeing John Carter an underwhelming second-place debut of around $28 million. That would be less than the $35.5 million of last year’s Battle: Los Angeles, a film that was considered a modest hit thanks to its $70 million price tag.  As you probably know, John Carter cost over three times that amount; which means it has a LONG way to go before it can escape the “flop” fate. Just in case anyone cares, two additional films saw releases this weekend, though only Open Road’s Silent House did well enough to make Friday’s top five.  In sixth place, Paramount’s A Thousand Words earned an estimated $1.9 million from 2,124 venues for what should be a weekend total in the $6 million range.  Details and analysis tomorrow.

Title Friday Total
1 John Carter $9,818,000 $9.8
2 The Lorax $9,600,000 $92.4
3 Project X $3,985,000 $35.5
4 Silent House $2,600,000 $2.6
5 Act of Valor $2,000,000 $51.1



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  • Rob

    Disney should be ashamed of themselves, it was the crappiest marketing campaign I’ve ever seen for what is actually a good movie. Whoever was in charge of it should be fired. And their boss should be fired too for letting it happen.They are responsible for this movies poor performance. ‘let’s drop Mars from the title’. Good. Grief.

    • Sanette

      This! Disney is the only one to blame for this. And I would actually like to see a sequel. But no, I’ll get Pirates of the Caribbean 5 instead. *facepalm*

    • pj_campbell

      I definitely agree. I’m not sure what the hell happened, but Disney just butchered the marketing of the film. There is great movie behind all the terrible marketing. I don’t know if any of you saw that fan trailer a few weeks back, but that at least made the movie look good, and tried to actually explain what it was actually about. That should have been what Disney did originally, and it’s kinda baffling to me that someone that doesn’t work for the company was able to do a better trailer than the one the studio actually made. Sad to see Disney sucker punched this movie so hard, it didn’t stand a chance. Hopefully word of mouth gives the movie some legs, and it does really well internationally. It’s probably the only way we’ll get a sequel.

      • Ringbearer1420

        They could of shouted more about this being from the creator of Tarzan. Disney did make a insipid Tarzan film and even renamed the Swiss Family Robinson treehouse at Disneyland after Tarzan.

  • rocky

    Someone was actually telling me that Disney had made a change at the top of their marketing dept. and that it possibly affected the film as it was caught in-between the change and didn’t get the attention it deserved.

    The movie is pretty fantastic IMO. And if anyone reads the responses on most movie sites from folk that actually saw the movie it seems most reactions are positive.

    Only folk that didn’t see it or were already predicting it to bomb are saying negative stuff…..well mostly from what I’ve read anyway

  • Zac

    Who didn’t see this film becoming a flop. I don’t know a single person who said “That movie looks cool.” or “I wanna see that.” I agree, however, that the fault lies with the marketing campaign. I never saw a single trailer that attempted to explain what the movie was about. In fact, I remember the first tailer having some scenes in the the early twentieth century, but nothing like that in the recent trailers. To the average american this looked like a shitty action movie about a guy who can jump really high.

    • Rob

      I agree completely. I don’t know what everyone else is going off about. I knew nothing about this movie a month ago, but from the ads and trailers, I see no appeal. It looks like Conan the Barbarian meets Dinosaurs – both bad movies in my opinion. I wouldn’t blame marketing either, because from what I see on Rotten Tomatoes and IMDb, audiences seem to agree that this film is mediocre. Definitely not one worth a $250 million budget.

      • Reffi

        Actually, RottenTomatoes AUDIENCES are loving John Carter. The critics are split 50/50, and it’s obvious that many of the rotten reviews are from people who either don’t get or don’t like sci-fi (many of those same rotten reviews came from reviewers who gave films like “This Means War” and “Breaking Dawn” fresh reviews, so…)

        I saw this movie last night with nearly a dozen people – packed house, audience ate it up, cheered, laughed in all the right places. It’s a good film and I agree that the real flop was the marketing effort, or spectacular lack thereof.

  • Jan Sulu

    This movie is surprisingly well received among netizens. I don’t know how this got butchered in the box office. Then again, the character and setup feels like a CONAN movie: half-naked alpha male wielding a gigantic phallic symbol as the half-naked damsel in distress wait for his rescue. A lot of women don’t buy this helpless princess setup anymore. I thought it was way more entertaining than BATTLE LOS ANGELES

  • Jan Sulu

    This movie is surprisingly well received among netizens. I don’t know how this got butchered in the box office. Then again, the character and setup feels like a CONAN movie: half-naked alpha male wielding a gigantic phallic symbol as the half-naked damsel in distress wait for his rescue. A lot of women don’t buy this helpless princess setup anymore. I thought it was way more entertaining than BATTLE LOS ANGELES

    • Jan Sulu

      It doesn’t matter if the female heroine is an assertive character in the movie. The poster art shows her as a typical damsel in distress hiding behind the guy.

    • Jan Sulu

      It doesn’t matter if the female heroine is an assertive character in the movie. The poster art shows her as a typical damsel in distress hiding behind the guy.

  • Ringbearer1420

    A Princess of Mars is a amazing title. And a amazing book. If they can name films after f@&king theme park rides they can names them after a book that was a profound on everybody from Ray Bradbury to C.S. Lewis. I think if LOTR was jusr called Frodo Baggins it would of flopped to. At least it seems like people are blaming Disney, it’s depressing when everyone piles on the director for the studios mistake.

  • Lance

    Disney did this movie no favors with the marketing. But the special effects looked generic throughout the movie – like something you could see in a Superbowl ad. And while I know the story is the basis for a lot of sci-fi hits like Star Wars and Avatar, that doesn’t excuse the makers from trying to make the story fresh and something the audience hasn’t seen a million times.

    I’m glad they didn’t try to make the movie “hip” with fart gags and kicks to the crotch jokes, but if you’re going to make a movie this expensive, it needed to be more than it was.

  • J-rad

    Its Skull Crackin time at the Disney Movie Marketing Division.

    How you could not find a way to market this and at least push it as the original space adventure movie from the director of 2 of the great Pixar movies is beyond me.

    Another hopeful tent pole franchise sunk, join Tron in the graveyard John Carter

  • Dean

    Is this America’s friday night box office or worldwide? Seeing as it was pretty much released worldwide yesterday you should be counting the worldwide grosses. If recent film box office history has taught us anything it’s that international audiences are becoming more and more important.

  • the0newhoisfat

    As soon as I figured out the guy who directed Finding Nemo and Wall-E… I knew this movie would be good! But wow those trailers on TV makes it look like such a bad movie..

  • MatthewM

    Saw it yesterday and will see it again. People who comment about a movie they haven’t seen should be deleted. Conan? Dinosaurs? What trailers were you watching.
    Definitely terrible marketing. Unless word of mouth kicks in, we will never see parts 2 & 3 which is a shame. Heads definitely need to roll!

  • rick

    truth is the movie sucked and not many people want to see it. end of story.

  • eternalozzie

    I wasn’t expecting much from this movie from what i saw in its marketing but i just just got back from watching it and it was epic. I was worried the all the CGI aliens would be distracting like in Star Wars Episode 1-3 but they weren’t. They were so humanized I immediately thought of them as live characters. The little dog character added a little comedy to movie too.

    The studio did a great job with this movie but it comes down to it is sci-fi and the public hates sci-fi unless it’s now star wars or star trek. No marketing can save it.

  • Mr. Me

    SAD FACE.

    I enjoyed the hell out of ‘John Carter’ and definitely want to see it again. It wasn’t without its flaws, but it’s a perfect example of why I go to the movies. It’s the best kind of quality fun I find so sorely lacking these days. Stanton did what is probably the best adaptation of the property anyone in Hollywood could have (hey, adapting a 100-year-old serial is hard!), and it pays off. It was told in a fresh way, epic, and was a fantastic experience, even if there were moments of cheesiness and uneven narrative flow. I actually liked that it seemed like a few small story arcs bundled into one movie! I really don’t see how anyone who enjoys good, old-fashioned cinematic entertainment can honestly knock this as hard as everyone seems to be doing…. :(

    Unfortunately, Disney shot themselves in both feet by not marketing this either 1) well or 2) at all, really.

  • /tv/

    Saw the movie last night and LOVED it. It was great. Cheesy, yes, but good fun.

    The trailers are TERRIBLE though. I’ve since gone back and re-watched trailers after seeing the movie and despite knowing what happens they’re still terrible.

    Blame marketing, not the movie itself

  • Phil Beta

    Damn Disney!

    How could they let this happen to an Andrew Stanton movie? They don’t deserve the wonderful people they’re working with.

  • Dogg

    Damn. If we don’t support half way decent Big Dumb Movies, all we’ll end up with is Michael Bay Big Dumb Movies.

  • Albertoscoy

    Great Movie People, time will tell

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