Friday Box Office – KICK-ASS On Top with $7.5 Million

The evolution of Mathew Vaughn’s Kick-Ass has epic dimensions – even for a superhero flick.  With such a legendary build-up, perhaps it’s little wonder that the film’s actual debut would fail to match expectations. Kick-Ass launched in 3,065 theatres on Friday and brought in an estimated $7.5 million. That was enough to claim number one at Friday’s box office, but not quite enough to get the R-rated action-comedy to the $30 million weekend figure that Lionsgate was hoping for. Three day projections should, realistically, bring the ass-kicking to the $20 million range. That’s more than fellow newcomer Death at a Funeral, at any rate. The comedy brought in an estimated $5.5 million from 2,459 engagements and is looking at a weekend total of about $17 million. Meanwhile, after relinquishing weekend bragging rights to Clash of the Titans on Monday, Date Night looks strong entering its second weekend. The comedy lost just 40% of last Friday’s total and is running even with Funeral for second place.  Full weekend details tomorrow.