Friday Box Office – MADAGASCAR 3 Still on Top as ROCK OF AGES and THAT’S MY BOY Fall Flat

     June 16, 2012


After one week of positive box office performance with the debuts of Madagascar 3 and Prometheus, things have gone back to bleak. That’s because each of this weekend’s new titles stumbled badly on their first day in theatres. Neither Rock of Ages, the PG-13 musical starring Tom Cruise, nor That’s My Boy, the R-rated comedy starring Adam Sandler, managed to shine: Rock of Ages earned an estimated $5.3 million from 3,470 locations while That’s My Boy took in just $4.6 million from 3,030. To illustrate how bad those numbers are for a summer movie, The Three Stooges earned more ($5.6 million) on its first Friday… in April. Granted, mid-June is not exactly a box office hot spot but even Mr. Popper’s Penguins managed a $6.3 million debut at this time last year. So, instead of the $25 to $30 million that these titles were aiming for, they will now be lucky to see their weekend totals rise above the mid-teens. Of course, this is great news for Madagascar 3, which will continue to hold the top spot on the weekend chart for a second week in a row.  Full details and analysis tomorrow.

Title Friday Total
1 Madagascar 3 $10,025,000 $94.9
2 Prometheus $5,825,000 $74.4
3 Rock of Ages $5,350,000 $5.35
4 That’s My Boy $4,600,000 $4.6
5 Snow White & the Huntsman $4,000,000 $112.7
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