Friday Box Office – No Light for DARK SHADOWS as THE AVENGERS Target Highest Second Weekend Record

     May 12, 2012

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For the second week in a row, we have just one movie to talk about. Too bad for Warner Brothers’ that it isn’t Dark Shadows. The eighth collaboration of Johnny Depp and Tim Burton opened to an estimated $9.7 million on Friday at 3,755 locations. That suggests a three-day total of around $28 million – well below the $35 million projected and not even close to good enough while The Avengers are around. After shattering the domestic record with its $207.4 million debut last weekend, the Disney/Marvel super-movie saw its domestic estimate climb to nearly $300 million in an unprecedented eight days. The Avengers’ sophomore frame is now expected to hit $100 million, a number that would demolish the previous record of $75.6 million set by Avatar. Worldwide, The Avengers has already earned over $850 million and is currently on pace to hit One Billion by Sunday.  Full details and analysis tomorrow.

Title Friday Total
1 The Avengers $29,120,000 $299.1
2 Dark Shadows $9,700,000 $9.7
3 Think Like A Man $1,575,000 $77.1
4 The Lucky One $1,300,000 $50.9
5 The Hunger Games $1,200,000 $383.7
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