Though the summer box office has been running on fumes for weeks now, Labor Day marks the season’s official finish line. Traditionally the lowest-grossing holiday weekend in the US (Super Bowl not included), this year’s Labor Day frame is actually shaping up to be a big one… relatively speaking.
Starting at the top, One Direction: This Is Us pulled in $ 8.9 million from 2,735 locations on Friday, including $2.7 million from its Thursday night previews. That puts the 3D concert film on track for over $20 million by Sunday and $25 million for the four-day holiday: good enough to give One Direction one of the top five labor Day openings of all time. Getaway, meanwhile, couldn’t even reach the top five on Friday’s chart. The PG-13 thriller opened with an estimated $1.42 million from 2,130 venues yesterday and is now vying to become 2013’s lowest-opening wide release. Compare that to Instructions Not Included. The foreign language comedy pulled off a top five debut of $1.9 million from just 347 locations on Friday and is now expected to earn about $7 million through Monday.
|1.||One Direction: This Is Us||$8,900,000||$8.9|
||Lee Daniels’ The Butler||$3,620,000||$62.8|
|3.||We’re the Millers||$3,130,000||$100|
|4.||Instructions Not Included||$1,925,000||$1.9|