Friday Box Office: ONE DIRECTION: THIS IS US Unseats THE BUTLER; GETAWAY Stalls

     August 31, 2013

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Though the summer box office has been running on fumes for weeks now, Labor Day marks the season’s official finish line. Traditionally the lowest-grossing holiday weekend in the US (Super Bowl not included), this year’s Labor Day frame is actually shaping up to be a big one… relatively speaking.

Starting at the top, One Direction: This Is Us pulled in $ 8.9 million from 2,735 locations on Friday, including $2.7 million from its Thursday night previews. That puts the 3D concert film on track for over $20 million by Sunday and $25 million for the four-day holiday: good enough to give One Direction one of the top five labor Day openings of all time. Getaway, meanwhile, couldn’t even reach the top five on Friday’s chart. The PG-13 thriller opened with an estimated $1.42 million from 2,130 venues yesterday and is now vying to become 2013’s lowest-opening wide release. Compare that to Instructions Not Included. The foreign language comedy pulled off a top five debut of $1.9 million from just 347 locations on Friday and is now expected to earn about $7 million through Monday.

 Title Friday Total
1.  One Direction: This Is Us $8,900,000 $8.9
2.
 Lee Daniels’ The Butler $3,620,000 $62.8
3.  We’re the Millers $3,130,000 $100
4.  Instructions Not Included $1,925,000 $1.9
5.  Planes $1,710,000 $64.7
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