Friday Box Office: OZ THE GREAT AND POWERFUL Reigns; THE INCREDIBLE BURT WONDERSTONE Shamed by Surpise Strength of THE CALL

     March 16, 2013

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It looks like another decent weekend at the box office, thanks to Oz the Great and Powerful. The Disney hit earned an estimated $11.4 million on its second Friday, and brought its domestic total up to an impressive $114.2 million. That Oz remained in first place was entirely expected; what was not so expected was the film that followed it. The Call, the thriller starring Halle Berry, opened with a modest weekend projection of around $10 million. Instead, the Sony/Tristar release earned an estimated $6.2 million from 2,507 locations on its first day alone – putting it on track for over $17 million and a second-place finish through Sunday. The relative success of The Call drew attention to the relative failure of Friday’s higher-profile debut: The Incredible Burt Wonderstone. From 3,160 locations, the Steve Carell-Jim Carrey comedy earned just $3.72 million: a total that included Thursday pm previews. The Warner Brothers release was expected to earn $18 million this weekend; but after its disappointing start, $11 million may be the limit of Wonderstone’s box office magic.  We’ll have full details tomorrow.

 Title Friday Total
1.  Oz the Great and Powerful $11,410,000 $114.2
2.  The Call $6,200,000 $6.2
3.  The Incredible Burt Wonderstone $3,720,000 $3.7
4.  Jack the Giant Slayer $1,750,000 $49.4
5.  Identity Thief $1,400,000 $120.5
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