Friday Box Office: PACIFIC RIM Falls to GROWN UPS 2

     July 13, 2013

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After a confusing day that saw the top three films shift almost hourly, Friday’s official estimates are out and Sony’s Grown Ups 2 is on top… for now. The sequel to 2010’s Grown Ups took in an estimated $16.3 million from 3,491 locations, including $2.3 million from Thursday pm previews. Grown Ups 2 was originally expected to match the $40 million debut of its predecessor, but tracking has now been upgraded to the $45 million range. At third on Friday, Despicable Me 2 is also expected to earn $45 million this weekend, indicating that the box office confusion is far from over.

For a case in point, look no further than Pacific Rim. For a time, the Guillermo del Toro feature was expected to take top honors yesterday. Instead, Pacific Rim placed second with an estimated $14.6 million from 3,275 runs. That includes $3.6 million from the film’s Thursday pm and midnight screenings – exactly what World War Z saw from its early previews. That was enough to send Pacific Rim‘s weekend projections soaring to $50 million or more at one point yesterday though, at the moment, tracking has it back to $37 million through Sunday. With Friday’s estimates so unsteady, there is no reason to expect tracking to improve this weekend but check back tomorrow for updated estimates and analysis.

 Title Friday Total
1.  Grown Ups 2 $16,300,000 $16.3
2.  Pacific Rim $14,620,000 $14.6
3.  Despicable Me 2 $13,400,000 $197.8
4.  The Heat $4,200,000 $102.5
5.  The Lone Ranger  $3,370,000 $63.3
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