No shocks here. After earning a franchise-best $8 million from its 2,200 midnight debuts, Paranormal Activity 3 went on to lead Friday with an estimated $26.2 million from 3,321 locations. That marks another high for the three year-old franchise. On its first Friday last year Paranormal Activity 2 took in $20.1 million and, by the law of diminishing returns, most box office watchers expected PA3 to chart a bit below its predecessor. That may have proved true if recent frames had featured a breakout hit capable of siphoning off attendance from this new release, but that didn’t happen. Instead, Paranormal 3 is expected to reach $50 million by Sunday: another franchise high. With one movie dominating, the weekend’s other major new release – The Three Musketeers – is suffering. After a disappointing Friday launch of $2.9 million from 3,017 locations the film is on its way to a weekend in the low double digits. Finally, low-budget Johnny English Reborn (anyone recall him being born in the first place?) placed eighth on Friday with $1.1 million from 1,551 locations. The fact that the film’s international gross is already nearing $100 million should soften that blow, however. Details and analysis tomorrow.
|1||Paranormal Activity 3||$26,200,000||$26.2|
|4||The Three Musketeers||$2,900,000||$2.9|
|5||Ides of March||$1,500,000||$25.8|