No surprises here, Dreamworks Puss in Boots took the top spot at Friday’s box office with an estimated $9.6 million from 3,952 locations. The spinoff to Shrek – the most profitable animated franchise of all time – is poised to take in $35 million by Sunday: enough to give the 3D title the new Halloween-weekend record. That means that, after breaking its own records last weekend, the holiday’s only scary movie, Paranormal Activity 3, will fall to second place. Sci-fi newcomer In Time took third on Friday with an estimated $4.3 million and is expected to top out in the low teens for the weekend. Meanwhile, The Rum Diary debuted in what looks like fourth place with $1.8 million from 2,272 locations. The film had to share that estimate with Footloose, but is expected to come in slightly higher by Sunday with a weekend total of $7 million. Details and analysis tomorrow.
| Title | Friday | Total | |
| 1 | Puss in Boots | $9,600,000 | $9.6 |
| 2 | Paranormal Activity 3 | $6,500,000 | $69.2 |
| 3 | In Time | $4,300,000 | $4.3 |
| 4 | The Rum Diary | $1,800,000 | $1.8 |
| 5 | Footloose | $1,800,000 | $34.8 |
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