Friday Box Office – R-Rated Surprise as TED and MAGIC MIKE Smash Expectations

     June 30, 2012

Ted-movie-image-Mark-Wahlberg-slice

So, it appears the answer to the question “did I underestimate the blockbuster potential of Ted” is a giant “Oh Hell Yes.”  From its first day in 3,239 locations the R-rated comedy from first-time film director Seth MacFarlane (the Family Guy guy) made an estimated $20.2 million. And this from a movie that was projected to earn only $25 million for its first weekend! With Friday’s huge win, Ted is now poised to take in double that by Sunday – a figure that would top The Hangover as the all-time highest debut from an R-rated (non-sequel) comedy. But Friday’s surprises were not limited to talking teddy bears. Magic Mike, the R-rated male-stripper movie starring Channing Tatum, was also a giant over-performer with an estimated $19.4 million from 2,930 venues. Again, that is just under what Magic Mike was projected to earn in its first three days. Meanwhile, Tyler Perry’s Madea’s Witness Protection, in 2,161 locations, also had a bigger-than-expected first Friday, taking in an estimated $10.25 million for what should prove a $27 million opening weekend. In fact, of yesterday’s four major new releases, only the Disney-distributed People Like Us played as expected – opening outside the top five with a modest $1.4 million.  We’ll have full details and analysis of this weekend’s box office tomorrow.

Title Friday Total
1 Ted $20,200,000 $20.2
2 Magic Mike $19,400,000 $19.4
3 Brave $10,320,000 $107.9
4 Madea’s Witness Protection $10,250,000 $10.25
5 Madagascar 3 $3,575,000 $171.7
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