Friday Box Office: RIDE ALONG Keeps Rolling in First; THAT AWKWARD MOMENT a Close Second

by     Posted 178 days ago

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This year’s Super Bowl box office will be even more muted than usual, which is good news for a handful of holdovers.  Ride Along took first place on Friday with $4 million and is now poised for a third straight box office victory.  The Universal comedy should bring in about $12 million this weekend, an indication of how soft this year’s Super Bowl weekend looks.

The highest-grossing new release, That Awkward Moment, was a very close second yesterday, and is expected to earn approximately $10 million through Sunday.  That’s positively robust compared to Labor Day, the frame’s second new title.  The Jason Reitman  release earned just $1.93 million on its first day in 2,589 locations and should end the weekend in the $5 million range.  Finally, after an incredible ten weeks in the top five, Frozen is still going strong.  Thanks to a new sing-a-long version of the film, which hit 2,000-plus venues on Friday, Disney’s massive holiday hit should add another $9 million to its domestic total by Sunday.

 Title Friday Total
1.  Ride Along $4,000,000 $84.6
2.  That Awkward Moment $3,940,000 $3.9
3.  Lone Survivor
$2,300,000 $99.9
4.  Frozen
$2,240,000 $352.9
5.  Labor Day
$1,930,000 $1.93



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