Friday Box Office – SAW 3D Puts Franchise Back On Top with $10.7 Million

     October 30, 2010

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It looks like there was a little buzz left in the Saw Franchise after all. The “Most Successful Horror Franchise in History” hit a rough patch in 2009 when its sixth installment – provocatively titled Saw VI – failed to deliver what had been the franchise’s box office hallmark: a big opening.  With a dismal $14.1 million debut weekend, Saw VI fell victim to the insurgent Paranormal Activity… and its own played out premise. But thanks to an added dimension, Saw 3D has regained some of its predecessor’s former glory. Opening in 2,808 locations (the smallest opening since the original Saw debuted in 2004), Saw 3D captured an estimated $10.7 million – including $1.7 million from Thursday and midnight previews. That puts it on track for a weekend just under $28 million; not exactly a groundswell considering that Saw II-V easily topped that amount without those extra-pricey 3D tickets. Still, Saw 3D was able to scare Paranormal Activity 2 into second place so Jigsaw has been avenged!… sort of. Full details on the Halloween box office tomorrow.

Title Friday Total
1 Saw 3D $10,700,000 $10.7
2 Paranormal Activity 2 $5,800,000 $54.9
3 Red $3,400,000 $51.4
4 Jackass 3D $3,100,000 $96.2
5 Hereafter $2,100,000 $17.9
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