Friday Box Office – SHREK FOREVER AFTER Debuts with $20.7 Million; MACGRUBER Implodes

     May 22, 2010

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The fourth, and presumably final, installment in Dreamworks Animation’s crazy-profitable Shrek franchise muscled its way into 4,359 theatres on Friday – the widest release ever for an animated feature. That total includes approximately 2,373 3D sites but, so far, Shrek 4 doesn’t seem to be benefitting much from the added dimension… or its weightier ticket price. On its first day out, Shrek Forever After earned an estimated $20.7 million. That means that the weekend gross for the ogre and his ilk is likely to be far below that of 2007’s Shrek the Third. Meanwhile, Iron Man 2 took a 57% hit over last Friday’s figure – about equal to the percentage decline Robin Hood faced entering its second weekend. Which brings us to MacGruber. In its big screen debut the SNL skit turned… longer, debuted with a disheartening $1.6 million. Where is Betty White when you need her? Full details and the weekend numbers when you check back tomorrow.

Title Friday Total
1 Shrek 4 $20,700,000 $20.7
2 Iron Man 2 $7,500,000 $232.1
3 Robin Hood $5,600,000 $53.4
4 Letters to juliet $3,000,000 $21.3
5 MacGruber $1,600,000 $1.6
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