Friday Box Office: Strong Starts for THE CROODS and OLYMPUS HAS FALLEN; SPRING BREAKERS Expands

     March 23, 2013


Although the top ten films combined won’t match the debut of last year’s The Hunger Games, overall it looks like a good weekend at the domestic box office. Things look especially promising for DreamWorks Animation’s The Croods, which is on track for the second-highest debut of 2013 with over $40 million. In its first day in 4,046 locations, The Croods earned an estimated $11.6 million: just under the opening of DWA’s How to Train Your Dragon in March of 2010. In second place, FilmDistrict’s Olympus Has Fallen also looks strong. The R-rated thriller exceeded expectations on Friday with an estimated take of $10 million from 3,098 locations, and is now on track to top $25 million through Sunday. After setting records in just three theatres last weekend, Spring Breakers expanded into 1,104 venues yesterday and earned an estimated $2.1 million for fifth place. The only new release headed for trouble, in fact, is Admission. The comedy opened in sixth place and will fall short of $7 million from its 2,160 dates this weekend. We’ll have full details tomorrow.

 Title  Friday Total
1.  The Croods  $11,600,000 $11.6
2.  Olympus Has Fallen  $10,040,000 $10
3.  Oz the Great and Powerful  $5,645,000 $161.1
4.  The Call  $2,675,000 $24.8
5.  Spring Breakers  $2,100,000 $2.5
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