Friday Box Office – THE AVENGERS Continue to Soar as BATTLESHIP Founders

     May 19, 2012


For the first time this month audiences had more than one new release to tempt them into theatres. Trouble is, no one seemed particularly tempted by the three titles that lined up to take down The Avengers. With an estimated $15.3 million on Friday, the Marvel superheroes are now assured their third weekend title with a projected $55 million. That won’t be a record, but who cares? At $1.048 billion worldwide, the film is already Disney’s highest-grossing release of all time. In second place, Universal’s Battleship took in an estimated $9 million from its 3,690 locations for a projected $26 million first weekend. Not only is that well below expectations for the pricey live-action boardgame, it’s also less than John Carter earned for its debut back in March. Draw your own conclusions. After opening to $4.1 million on Wednesday, Sacha Baron Cohen’s The Dictator took in an estimated $5.7 million on Friday towards what should be a $16 million first weekend. Finally, What to Expect When You’re Expecting saw an estimated $3.9 million from 3,021 locations on Friday. Not exactly what Lionsgate was, um, expecting from their ensemble comedy.  Full details tomorrow.

Title Friday Total
1 The Avengers $15,300,000 $417.3
2 Battleship $9,000,000 $9
3 The Dictator $5,700,000 $12.7
4 What to Expect When You’re Expecting $3,900,000 $3.9
5 Dark Shadows $3,800,000 $41.9
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  • Jim

    Um, I believe you meant “flounders” not “founders”. :)

    • Corin Prendiville

      That’s what I thought to Jim, then I looked up the words and to founder means:

      1. To sink below the surface of the water: The ship struck a reef and foundered.
      2. To cave in; sink: The platform swayed and then foundered.
      3. To fail utterly; collapse: a marriage that soon foundered.
      4. To stumble, especially to stumble and go lame. Used of horses.

      So it is actually correct usage, definitely trolling people though!

      • rocky

        Thanks for the info. Who says you can’t learn something new on the internet

      • Jim

        Awesome. Very good info. I should have searched the meaning before I tried to correct. Thanks for the info!

    • whatever

      It really is a shame that Kitsch signed on with two mega bombs. Anyone who watched Friday Night Lights knows that the guy is cool and has a sly comic sensibility. The fact is, it wouldn’t have mattered who they cast in JC or Battleship – they were both doomed.

  • Censored


  • ParsonsStacie

    my buddy’s step-sister makes $80 every hour on the internet. She has been fired for seven months but last month her pay was $21361 just working on the internet for a few hours. Read more on this web site CashLazy(dot)com

  • harry hartounian

    Rihanna = Box office poison. A-a-a-.

  • mattinacan

    not surprising this movie is insultingly bad

  • Lance

    Battleship was an insult to us all. I was worried this cynical ploy on the behalf of Hollywood might actually have worked, and led to more such garbage being dumped on us in the future. Thankfully the Avengers saved us from that fate!

  • sense 11

    Just watch Avengers for the third time, that’s what I’m dong. Well worth the money too

  • Adrian

    The helicarrier sunk their battleship …

  • Xavier

    Sorry, but where is the difference…

    BATTLESHIP is as dumb as AVENGERS. Oneliners, boring unispiried dialogues and a direct copy of TRANSFORMERS 3.

    3 movies, same film.
    Too bad AVENGERS really has some legs, I hoped it would bomb. Now… be prepared for YET ANOTHER Aliens devastating mega-city Michael Bay style series of movies… thanks God there are so many cities in the world.

    • james

      You’re absolutely in the minority when it comes to The Avengers. But then again, I’m guessing you knew that and are just trolling. The Avengers was fantastic.

    • Ur mom

      Wow, so the 93% of critics and millions of people watching it again are wrong then. Go back to ur Batman toys.

    • Ray

      Jesus Frickin Christ, Battleship is a board game [no one EVEN likes the board game of it] and they literally put transformers rip-off bots in it.

      The Avengers had fantastic character interactions,good humor, also close to ONE HOUR with no explosions or any of that Michael Bay phooey. And everyone wanted to see it, Whedon did a good job with all the characters and seemingly to me Hulk,Ironman were the best of the lot.

    • a.j.

      yeah, I guess not every franchise can be as original as having “chaos and destruction in gotham city” in the first, second and third movie…talk about originality.

  • Masshuu il Thulcandra

    I’m sure I’ll rent ‘Battleship’ but I definitely won’t see it in theaters.

    @Xavier- Agree with James. You are a troll but worse, you are a mewing quim troll.

    I’ve seen “THE AVENGERS” four times (once in 3D – not caring for it) so yeah I liked it. Now want the BluRay.

  • thaRiddler

    hahahahahahahahahhahahahahahaha hahahahahahahahah

  • Adam Isaretard

    Stop making 8th grade observations.

    Battleship cost $50 MILLION less than John Carter to make. JC’s opening wknd was $30M compared Battleshit’s projected $26M.

    And Rihanna ain’t the reason it tanked. Let’s see…Battleship ($200M Budget) and John Carter ($250M Budget) both tanked…they have one thing in common, that’s for sure: TAYLOR KITSCH.

    • Liam_H

      8th grade observations? Ironic to say that since you did the same thing. These tow movies had a whole other amount of factors that made them bomb besides having Taylor Kitsch in the role.

  • Tim

    I’m pretty sure Battleship has already made $200 million overseas.

  • Tim

    Yep, I was right. So far they have made $224,300,000 worldwide. So, they have already made a profit. Good for them.

  • Lance

    Tim, you are incorrect about the movie making a profit. Not every box office dollar goes to the studio. There arw the theaters and foreign distributors who take a big cut. In the US the theater chains take about half of every dollar they take in. On top of that, marketing costs for a movie of this size add $100 million or more to the red side of the ledger.

    A general rule of thumb is a movie has to make twice its budget in box office receipts before it can be considered to be profitable, and Battleship is a long way from that.

    • rocky

      Another factor though that many don’t include because details aren’t made public are the cross marketing and side deals.

      I know I read that GIJoe for example got a cut of the profits from the toys. Then things like McDonalds or Coke having these co-promotions add to the bottom line or at least cut from solo advertisements dollars

      But overall I’d agree, double the budget should get you close to even when you add dvd sales, ppv and such

  • Tim

    It’ll most likley reach 500 million anyway.

    • Liam_H

      Lol, how would it do that. It been out overseas for over a month. Its basically made all its cash overseas now. If the audiences there wanted spectacle they’ll just go watch The Avengers. Battleship is gonna die off quick in the US with such an abysmal opening.

  • JPA

    Let’s hope that this becomes a example: don’t mimic Michael Bay.

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