Friday Box Office: THE BUTLER Stands Tall; THE WORLD’S END Leads New Releases

     August 24, 2013


Hollywood’s three new releases were no match for holdovers at Friday’s box office. Lee Daniels’ The Butler remained on top with an estimated $4.7 million, followed by the three week-old comedy We’re the Millers. Those rankings aren’t expected to change by Sunday, ensuring that this pre-Labor Day weekend will be one of the least-lucrative of the summer.

Among the frame’s new titles, The World’s End showed the most promise. The R-rated comedy earned an estimated $3.5 million on its opening day in 1,549 locations – not a particularly impressive number until you note that The Mortal Instruments: City of Bones earned just $3.1 million from twice as many locations. The adaptation of Cassandra Clare’s fantasy novel debuted at number one on Wednesday but should have trouble reaching its modest goal of $15 million after five days. You’re Next, the one new release that had chance to unseat The Butler based on tracking, opened to a disappointing fifth place instead. The well-reviewed horror film earned an estimated $2.9 million from 2,437 locations on Friday and is projected to take in $8 million this weekend. We’ll have full details tomorrow.

 Title Friday Total
1.  Lee Daniels’ The Butler $4,785,000 $40
2.  We’re the Millers $4,020,000 $82.2
3.  The World’s End $3,500,000 $3.5
4.  The Mortal Instruments $3,100,000 $7.85
5.  You’re Next $2,970,000 $2.9
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