Friday Box Office: THE BUTLER Stands Tall; THE WORLD’S END Leads New Releases

     August 24, 2013

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Hollywood’s three new releases were no match for holdovers at Friday’s box office. Lee Daniels’ The Butler remained on top with an estimated $4.7 million, followed by the three week-old comedy We’re the Millers. Those rankings aren’t expected to change by Sunday, ensuring that this pre-Labor Day weekend will be one of the least-lucrative of the summer.

Among the frame’s new titles, The World’s End showed the most promise. The R-rated comedy earned an estimated $3.5 million on its opening day in 1,549 locations – not a particularly impressive number until you note that The Mortal Instruments: City of Bones earned just $3.1 million from twice as many locations. The adaptation of Cassandra Clare’s fantasy novel debuted at number one on Wednesday but should have trouble reaching its modest goal of $15 million after five days. You’re Next, the one new release that had chance to unseat The Butler based on tracking, opened to a disappointing fifth place instead. The well-reviewed horror film earned an estimated $2.9 million from 2,437 locations on Friday and is projected to take in $8 million this weekend. We’ll have full details tomorrow.

 Title Friday Total
1.  Lee Daniels’ The Butler $4,785,000 $40
2.  We’re the Millers $4,020,000 $82.2
3.  The World’s End $3,500,000 $3.5
4.  The Mortal Instruments $3,100,000 $7.85
5.  You’re Next $2,970,000 $2.9
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