Hollywood’s three new releases were no match for holdovers at Friday’s box office. Lee Daniels’ The Butler remained on top with an estimated $4.7 million, followed by the three week-old comedy We’re the Millers. Those rankings aren’t expected to change by Sunday, ensuring that this pre-Labor Day weekend will be one of the least-lucrative of the summer.
Among the frame’s new titles, The World’s End showed the most promise. The R-rated comedy earned an estimated $3.5 million on its opening day in 1,549 locations – not a particularly impressive number until you note that The Mortal Instruments: City of Bones earned just $3.1 million from twice as many locations. The adaptation of Cassandra Clare’s fantasy novel debuted at number one on Wednesday but should have trouble reaching its modest goal of $15 million after five days. You’re Next, the one new release that had chance to unseat The Butler based on tracking, opened to a disappointing fifth place instead. The well-reviewed horror film earned an estimated $2.9 million from 2,437 locations on Friday and is projected to take in $8 million this weekend. We’ll have full details tomorrow.
|1.||Lee Daniels’ The Butler||$4,785,000||$40|
|2.||We’re the Millers||$4,020,000||$82.2|
|3.||The World’s End||$3,500,000||$3.5|
|4.||The Mortal Instruments||$3,100,000||$7.85|