Friday Box Office: THE CONJURING Casts a Spell on Crowded Frame; Rest in Peace R.I.P.D.

     July 20, 2013

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An eye-popping four new titles hit theatres this weekend – theatres already well-stocked with summer content. DreamWorks Animation’s Turbo was first out of the gate with a $5.5 million debut on Wednesday. The original family film lost ground to Despicable Me 2 by Thursday, however, and should fall behind the holdover on the weekend chart as well.

Of the three films that launched on Friday, only The Conjuring made waves. After opening with $17 million from 2,903 locations on Friday (including $3.3 million from Thursday late shows), weekend projections for the R-rated horror film jumped up to $40 million or more. That would top last month’s opening of The Purge and would make The Conjuring the highest horror and the second-highest R-rated debut of 2013.  It won’t set any records but, after taking in a reported $6.3 million on Friday, Red 2 should end up with a solid $18 million by Sunday. Which leaves R.I.P.D as the week’s biggest loser – who would have guessed? The ill-advised comic adaptation earned an estimated $4.8 million from 2,852 locations on Friday – leaving an opening above $13 million just out of reach for R.I.P.D.

 Title Friday Total
1.  The Conjuring $17,000,000 $17
2.  Despicable Me 2 $7,500,000 $258.6
3.  Turbo $6,500,000 $16.2
4.  Grown Ups 2 $6,400,000 $65.9
5.  Red 2 $6,340,000 $6.3
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