Friday Box Office – THE GREY Bares Its Fangs In First; ONE FOR THE MONEY Stronger Than Expected

     January 28, 2012


Open Road’s The Grey debuted in first place on Friday with an estimated $6.5 million from 3,185 locations.  That is only a bit less than the debut of Unknown, Liam Neeson’s last turn as a tough-guy, but substantially more than Open Road saw from Killer Elite, its first release last September. The thriller is projected to earn $18.5 million for the weekend, giving 2012 its fourth winning frame in a row.  Friday’s number two was Lionsgate’s One For the Money, which made an estimated $4.1 million from 2,737 venues. It is unclear, however, how much of an impact the film’s Groupon ticket deal had on its debut, but, so far, Money is not looking like the confirmed disaster that many expected/hoped for.  Discounted tickets were also offered for Summit’s new Man On A Ledge.  From 2,998 locations the PG-13 thriller took in a reported $2.5 million – enough for fifth place behind holdovers Underworld Awakening and Red Tails.  Details and analysis tomorrow.

Title Friday Total
1 The Grey $6,500,000 $6.5
2 One For the Money $4,100,000 $4.1
3 Underworld Awakening $3,400,000 $36
4 Red Tails $2,800,000 $26.1
5 Man On A Ledge $2,500,000 $2.5


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