Friday Box Office – THE LOSERS Lose-Out To J Lo’s THE BACK-UP PLAN

Two films that got bounced around on their respective distributor’s release schedules finally debuted this Friday. What a shocker that neither one exactly set the box office on fire! The “hilarious” invitro-fertilization comedy The Back-Up Plan gets to take Friday bragging rights for CBS Films with $4.2 million from 3,280 locations (though that total is nothing to brag about). WB’s comic-adaptation The Losers is off to a disappointing start at number four with just $3.2 million from 2,936 dates. By Sunday, however, both new films will likely be trumped by the fifth (!) weekend of How to Train Your Dragon. Last weekend Dragon had its weekend crown stripped by the Thursday-enhanced figures of Kick-Ass. Lionsgate’s longed-for PR boost never materialized, however, and the ass-kicking is now down over 62% entering week two. What weird twist will make this weekend confusing at the box office?  Check back tomorrow to find out.