Friday Box Office – THE OTHER GUYS Take First with $13.2 Million

     August 7, 2010

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For the second Friday in a row comedy is king at the box office. The Other Guys, the latest effort from Will Ferrell and Adam McKay, pulled in an estimated $13.2 million in its debut at 3,650 locations. That puts the action comedy on track for a $35 million weekend – easily enough to knock off Inception as the country’s number one film after three weeks. Christopher Nolan’s blockbuster was third on Friday, though its continued staying power should afford it a second place finish by Sunday. Which brings us to Step Up 3D. The dance extravaganza launched in 2,435 locations on Friday – a big 75% of which featured all three glorious dimensions. The sequel’s estimated first day take was $6.6 million: the same amount that Step Up 2 the Streets made on day one back in February 2008. That points to a third place finish in the $16 million range for the weekend. That’s higher than I expected for a movie with no plot… even one in 3D.

Title Friday Total
1 The Other Guys $13,200,000 $13.2
2 Step Up 3D $6,600,000 $6.6
3 Inception $5,600,000 $214.7
4 Dinner for Schmucks $3,400,000 $39.6
5 Salt $3,300,000 $84.1
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