Bringing a depressingly down-trending month to a close, two new features debuted on Friday – neither of which seems capable of breaking the box office out of its January doldrums. Warner Brothers’ The Rite came in first on Friday with $5.1 million from its 2,985 locations. That is less than Mel Gibson’s Edge of Darkness debuted to at this time last year, though I’m sure snow-fatigue on the beleaguered East Coast is at least partially to blame. The PG-13 thriller starring Anthony Hopkins has a chance to stay on top through the three day weekend with a projected take of $15 million. The excellent 39% hold of No Strings Attached, however, may mean that last weekend’s top title is in for a second week at number one. CBS Film’s The Mechanic opened in third place on Friday with $3.5 million and is not expected to top ten million by Sunday. We’ll have full details and analysis tomorrow.
|2||No Strings Attached||$4,400,000||$30.4|
|4||The Green Hornet||$2,900,000||$70.2|
|5||The King’s Speech||$2,800,000||$63.9|