Friday Box Office – THE TWILIGHT SAGE: ECLIPSE Continues To Shine with $121 Million in Total; THE LAST AIRBENDER Manages Second Place

     July 3, 2010

After its record-setting run on Wednesday, The Twilight Saga: Eclipse fell back to Earth a bit: taking in a more modest $24.2 million on Thursday and $28.5 million for Friday. Though that 65% dip on day two was steeper than expected, Eclipse is still formidable with its total domestic cume now estimated at $121.2 million after just three days. At this point it looks like Summit is looking at a weekend just shy of $80 million and a six day Holiday total in the $178 million range – putting them within striking distance of Spider-Man 2’s all-time July Fourth record of $180.1 million. Interestingly, the week’s other major release may help Eclipse reach that record. Though Paramount’s The Last Airbender opened to a decent $16.3 million on Thursday and added another $16 million Friday, the brutal critical response to M Night Shyamalan’s adaptation leaves its projection of $60 million by Monday in serious doubt – even with its higher 3D ticket prices. Check back to see how bright Eclipse can shine without major compettion.

Title Friday Total
1 Twilight Saga: Eclipse $28,500,000 $121.2
2 The Last Airbender $16,000,000 $32.3
3 Toy Story 3 $10,400,000 $269.2
4 Grown Ups $7,000,000 $65.5
5 Knight & Day $3,400,000 $38.7
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