Friday Box Office – THIS IS IT Continues To Underperform with $7.9 Million Friday
by Nicole Pedersen Posted:October 31st, 2009 at 11:10 am
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I almost never get to look like a box office sage, but I’m gonna go ahead and pat myself on the back for predicting that the whole Michael Jackson “This Is It” premiere smelled more of hype than of actual box office potential. As Wednesday’s premiere inched closer and the projected totals got higher and higher I felt a pang of doubt – could this movie actually make $250 million worldwide in its first five days as AEG had boasted? I needn’t have worried. In fact, it now looks like even my modest $54 million projection was too high. After bringing in an estimated $7.5 million on Friday “This Is It” seems destined for the $30 million range by the end of its first 5 days – especially with lower than average Saturday figures expected thanks to Halloween’s inconvenient scheduling. “This Is It” will still have enough hype left to carry the weekend, but with “Paranormal Activity” now in more than 2,400 theatres, the gap between the two films will be smaller than Sony would like. Check back tomorrow for full details on the movie thriller that wasn’t.
| Title | Friday | Total | |
| 1 | This Is It | $7,900,000 | $19,100,000 |
| 2 | Paranormal Activity | $6,000,000 | $74,200,000 |
| 3 | Law Abiding Citizen | $2,400,000 | $46,500,000 |
| 4 | Couples Retreat | $2,380,000 | $83,000,000 |
| 5 | Where the Wild Things Are | $1,950,000 | $58,700,000 |
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Related Links
- Weekend Box Office – THIS IS IT Number One with $21.3 Million; Worldwide Total Now Over $100 Million
- Friday Box Office – HOP Ahead with $11.4 Million Debut; SOURCE CODE in Second with $5 Million
- Friday Box Office – SAW 3D Puts Franchise Back On Top with $10.7 Million
- Friday Box Office – PARANORMAL ACTIVITY 2 Leads with $19 Million
- Friday Box Office – Halloween Is So Last Week. DISNEY’S A CHRISTMAS CAROL Takes In $9 Million On Opening Day.

MJ is 10 times bigger outside the USA.
TII will still be viewed by more than 3 millions people in North America by the end of the week.
MJ is 10 times bigger outside the USA.
TII will still be viewed by more than 3 millions people in North America by the end of the week.
well he has a shit load of fans. (more outside the us). but theirs the this is not it campaign, and the fans who are just going to wait till the dvd, cause they think its to soon. it still beat all the other concert movies( except stupid hm) it beat madonna, jobros in 3 days and thats impressive for a concert movie. who honestly expected it to beat the dark knight, or titanic. its doing fine. i know im waiting for the dvds, and im a fan, i just dont feel like oging to the movies.
well he has a shit load of fans. (more outside the us). but theirs the this is not it campaign, and the fans who are just going to wait till the dvd, cause they think its to soon. it still beat all the other concert movies( except stupid hm) it beat madonna, jobros in 3 days and thats impressive for a concert movie. who honestly expected it to beat the dark knight, or titanic. its doing fine. i know im waiting for the dvds, and im a fan, i just dont feel like oging to the movies.
I am neither a movie-buff nor an acclaimed critic but simply a die-hard MJ fan from Asia. “This Is It” will definitely beat all the odds to become the best-selling ‘musical’ box-office hits of all time! Wanna bet?!
It’s simply and purely right out from the heart stuff. It may look whimsy but certainly not fantasy. MJ’s parting words of wisdom in “This Is It” are deeply concerned with current world affairs and “This Is It” is all about LOVE straight from the great heart of the one and only Michael Jackson.
Rest in Peace, MJ and the whole world loves you! So world, go figure and enjoy the movie “This Is It” as much as MJ enjoyed perfecting it!
I am neither a movie-buff nor an acclaimed critic but simply a die-hard MJ fan from Asia. “This Is It” will definitely beat all the odds to become the best-selling ‘musical’ box-office hits of all time! Wanna bet?!
It’s simply and purely right out from the heart stuff. It may look whimsy but certainly not fantasy. MJ’s parting words of wisdom in “This Is It” are deeply concerned with current world affairs and “This Is It” is all about LOVE straight from the great heart of the one and only Michael Jackson.
Rest in Peace, MJ and the whole world loves you! So world, go figure and enjoy the movie “This Is It” as much as MJ enjoyed perfecting it!
Thing is, if this movie had come out a year ago, no one would have been interested in seeing a movie starring a pedophile. But now it’s 2009 and apparently people are more open to such things…
Thing is, if this movie had come out a year ago, no one would have been interested in seeing a movie starring a pedophile. But now it’s 2009 and apparently people are more open to such things…
Is this article for real. Its currently at number with current worldwide total of over 100 million. AND its a documentary. Considering that a HUGE percentage of his fans are boycotting it because they believe its a sony cover up and/or its to soon to watch it the sales are incredible. The sales alone prove how special this movie is and how special the man was. From someone who has seen it, this is a work of genius. Just go and I promise you will not regret it. So Nicole, if you don’t know what your talking about, don’t post articles.
Is this article for real. Its currently at number with current worldwide total of over 100 million. AND its a documentary. Considering that a HUGE percentage of his fans are boycotting it because they believe its a sony cover up and/or its to soon to watch it the sales are incredible. The sales alone prove how special this movie is and how special the man was. From someone who has seen it, this is a work of genius. Just go and I promise you will not regret it. So Nicole, if you don’t know what your talking about, don’t post articles.
Thank you Nicole for posting the truth about this distasteful cash grab. The industry has sunk to a new low by glorifying a child molester in big-screen splendor and hyping the film as safe, ‘PG’-entertainment. If anything, THIS IS IT should be rated ‘P’ — for pedophile.
Thank you Nicole for posting the truth about this distasteful cash grab. The industry has sunk to a new low by glorifying a child molester in big-screen splendor and hyping the film as safe, ‘PG’-entertainment. If anything, THIS IS IT should be rated ‘P’ — for pedophile.
The US court PROVED that there is NOTHING =ZERO=NADA evidence to prove that Michael did anything to the accusers, the court with ALL WHITE jury found Michael NOT guilty of ALL charges against him!
Thus proving that all these FALSE charges are just EXTORTION to get money from Michael! Proving that CHANDLERS and ARVIZOS are money-hungry, GREEDY extortionists!
Given the “Balloon Boy” hoax, GREEDY parents will corrupt their OWN children and forced them to lie to get MONEY and fame!
The US court PROVED that there is NOTHING =ZERO=NADA evidence to prove that Michael did anything to the accusers, the court with ALL WHITE jury found Michael NOT guilty of ALL charges against him!
Thus proving that all these FALSE charges are just EXTORTION to get money from Michael! Proving that CHANDLERS and ARVIZOS are money-hungry, GREEDY extortionists!
Given the “Balloon Boy” hoax, GREEDY parents will corrupt their OWN children and forced them to lie to get MONEY and fame!