Friday Box Office – UNDERWORLD AWAKENING Emerges with $9.4 Million Opening

     January 21, 2012

Kate-Beckinsale-Underworld-4-Awakening-image-slice

In terms of box office numbers, January keeps offering up pleasant surprises.  This week, the big winner is Underworld Awakening with an estimated $9.4 million from 3,078 locations.  While not an unexpected first-place victory, part four in Screen Gems’ franchise is on track to earn about 15% more than the last installment, Underworld: Rise of the Lycans, saw on its first weekend back in January of 2009.  And unlike 2010, when No Strings Attached was the only major new release, there are plenty of other titles crowding into theatres this weekend.  George Lucas’s Red Tails is at number two with $6 million from 2,512 venues – a better start for the WWII drama than would be suggested by the twenty-plus years it took to open the film.  After a month in limited release, Extremely Loud and Incredibly Close expanded to 2,630 locations and took in $3.2 million.  The only film that is not meeting or exceeding expectations is Relativity’s Haywire.  After earning an estimated $2.9 million from 2,439 on Friday, the Steven Soderbergh drama will have trouble topping the $8 million weekend mark set by the studio.  Details and analysis tomorrow.

Title Friday Total
1 Underworld Awakening $9,400,000 $9.4
2 Red Tails $6,000,000 $6
3 Contraband $3,700,000 $37.6
4 Extremely Loud & Incredibly Close $3,200,000 $3.9
5 Haywire $2,900,000 $2.9
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