Friday Box Office – UNKNOWN in First with $6.7 Million; I AM NUMBER FOUR Close Behind with $6.2 Million

     February 19, 2011

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Hollywood kicked off the four-day Presidents Day weekend on Friday and, no surprise, it looks like this weekend will not come close to 2010’s record-setting totals.  The estimates have been all over the map but it looks like Unknown took Friday with $6.7 million from its 3,045 locations. At number two with $6.2 million is I Am Number Four, the latest ‘young-adult’ book series to go for tent-pole status at the box office.  So far the projections for Four are disappointing, especially considering the film’s slight theatre count edge and its much more substantial advantage in hype.  As expected, this weekend’s third new release is bringing up the rear.  Big Mommas: Like Father, Like Son was fourth on Friday with $4.8 million from 2,821 locations.  That puts the threequel just behind last weekend’s winner Just Go With It and just ahead of Gnomeo and Juliet, which is expected to surge ahead as the weekend progresses.  Full details tomorrow.

Title Friday Total
1 Unknown $6,700,000 $6.7
2 I Am Number Four $6,200,000 $6.2
3 Just Go With It $5,200,000 $47.7
4 Big Mommas 3 $4,800,000 $4.8
5 Gnomeo & Juliet $4,300,000 $35.3
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