Friday Box Office – USA! CAPTAIN AMERICA: THE FIRST AVENGER Takes Down HARRY POTTER On First Friday

     July 23, 2011

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The last of the summer’s three Marvel superhero flicks hit theatres on Friday.  After topping his predecessors with a midnight haul of $4 million from 1,800 runs, Captain America: The First Avenger went on to secure an estimated $25.7 million from 3,715 locations on his opening day.  That puts the film on track for a weekend as high as $65 million: a significant bump from the $55-$60 million Paramount had predicted.  Anything over $65.7 million would also make Captain America the summer’s biggest superhero grosser ahead of Thor.  Second place went to Harry Potter and the Deathly Hallows Part 2 with an estimated $14.6 million.  After toppling nearly every record in its path in its first seven days, Potter is now facing an historic sophomore drop of over $100 million or 70% of its all-time-highest opening of $169.1 million.  Because the film already boasts a worldwide total closing on $700 million, I’m sure Warner Brothers isn’t too perturbed.  Friends With Benefits placed third with $6.8 million from 2,926 locations on Friday, with a weekend projection in the $20 million range.  Details and analysis tomorrow.

Title Friday Total
1 Captain America $25,700,000 $25.7
2 Harry Potter 7b $14,630,000 $240.7
3 Friends With Benefits $6,800,000 $6.8
4 Horrible Bosses $3,685,000 $74.3
5 Transformers 3 $3,515,000 $317.3

 

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