Friday Box Office – VALENTINE’S DAY Leads New Releases with a $14.6 Million Debut

     February 13, 2010


It looks like moviegoers have finally exhausted their supply of Avatar-only interest. Yes, after a sleepy start to 2010 in which new titles were routinely overlooked in favor of Fox’s big, blue behemoth, this weekend’s three debuts have all gotten off to a profitable start; pushing Avatar down to fourth place for the first time since… ever. So far, Friday’s estimates put WB’s Valentine’s Day comfortably in front with $14.6 million – a record debut for a comedy on President’s Day weekend. Meanwhile, fellow newcomers Percy Jackson and the Olympians: The Lightning Thief and The Wolfman were nearly tied on Friday with an estimated $9.7 and $9.8 million, respectively. Expect Percy to pull out ahead by Saturday, however, as the younger generation descends on theatres during this extended four-day weekend.

Title Friday Total
1 Valentine’s Day $14,600,000 $14.6
2 The Wolfman $9,800,000 $9.8
3 Percy Jackson $9,700,000 $9.7
4 Avatar $4,500,000 $642.1
5 Dear John $4,000,000 $41.8

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