Friday Box Office: WARM BODIES Takes First with $8.1 Million; BULLET TO THE HEAD Misfires

     February 2, 2013


Conventional wisdom tells us that people don’t go to the movies on Super Bowl weekend. Of course, that wisdom has been tested by the big debuts of Hannah Montana: The Best of Both Worlds, Taken and Dear John, in recent years. In 2013, Warm Bodies should become the latest title to buck Super Bowl convention. The teen-zombie romance earned an estimated $8.1 million from 3,009 locations on Friday, including $600,000 from its midnight premieres. That puts the film on track for a three-day total of $20 million instead of the low-to-mid teens that had been projected. Projections also failed to gauge the future of the frame’s second wide release: Bullet to the Head. The Sylvester Stallone action movie was expected to earn between $6 and $7 million this weekend – in the manner of Schwarzenegger’s recent The Last Stand. Instead, Bullet to the Head took in an estimated $1.7 million from 2,404 locations on Friday, placing its three-day prospects at just $4.6 million. We’ll have full details tomorrow.

 Title Friday Total
1.  Warm Bodies $8,100,000 $8.1
2.  Hansel & Gretel $2,923,000 $28.1
3.  Silver Linings Playbook $2,420,000 $74.6
4.  Mama $2,300,000 $53.8
5.  Bullet to the Head $1,735,000 $1.7
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