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Editorial: How Does THE DARK KNIGHT RISES End and Where Will BATMAN Begin Again?Friday Box Office – Weak New Releases Help THE HELP To A Third Straight Win
by Nicole Pedersen Posted:September 3rd, 2011 at 8:57 am
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Last weekend the crop of late-summer newbies had that East Coast hurricane to blame for their less than stellar starts. Too bad there’s no natural disaster to blame this time around. Another lackluster crop of debuts means that the summer ‘sleeper’ hit The Help will remain in first place for the third weekend in a row. Of Friday’s three new titles, Relativity’s Shark Night 3D and Dimension/TWC’s Apollo 18 each earned an estimated $2.8 million. Because Apollo has the bigger screen count, it is expected to pull ahead by Monday – all the way ahead to a four-day total of $11 million! Focus Features’ The Debt debuted on Wednesday, earning $970,000 from its 1,826 locations. With an estimated $2.6 million, The Debt was fourth on Friday and is expected to bring in $8 million by Monday. Details and analysis tomorrow.
| Title | Friday | Total | |
| 1 | The Help | $3,634,000 | $108 |
| 2 | Shark Night 3D | $2,800,000 | $2.8 |
| 3 | Apollo 18 | $2,700,000 | $2.8 |
| 4 | The Debt | $2,600,000 | $4.5 |
| 5 | Colombiana | $2,000,000 | $16.5 |
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4th straight weekend win****
To be honest, those new movies from last weekend couldn’t blame the weather, although I know the Hollywood executives like to blame everything and everyone but themselves for when movies fail. But The Help was affected by the weather as well, so blaming the performances of the other movies on the hurricane is a weak, weak excuse.
It’s official. The Help has now taken the country by storm and has became a national phenomenon. Yay!
I guess America and Jim Carrey agree…Emma Stone is awesome.