This week the box office gave us Cowboys and Aliens: a huge action movie directed by Jon Favreau, written by Roberto Orci & Alex Kurtzman and produced by Steven Spielberg. It also gave us The Smurfs: a movie about tiny, animated blue creatures from the eighties which was supposed to play as family-friendly counter-programming to the would-be summer blockbuster. So what’s with that chart? Opening in 3,750 locations, Cowboys and Aliens was projected to take the weekend with $45-$50 million to The Smurfs $20 million from 3,395 dates. With Friday’s estimates, however, it now looks like Cowboys will be a first-place disappointment with $40 million while The Smurfs will overperform in second place with at least $30 million. Meanwhile, the third new release of the week, Crazy Stupid Love, opened in 3,020 locations, taking in an estimated $6.6 million for a weekend projection of $20 million. Full details and analysis tomorrow.
|2||Cowboys and Aliens||$12,990,000||$12.9|
|4||Harry Potter 7b||$6,625,000||$303.1|
|5||Crazy Stupid Love||$6,600,000||$6.6|