Friday Box Office – What the Smurf? THE SMURFS Edge Out COWBOYS AND ALIENS On Opening Day

     July 30, 2011

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This week the box office gave us Cowboys and Aliens: a huge action movie directed by Jon Favreau, written by Roberto Orci & Alex Kurtzman and produced by Steven Spielberg. It also gave us The Smurfs: a movie about tiny, animated blue creatures from the eighties which was supposed to play as family-friendly counter-programming to the would-be summer blockbuster. So what’s with that chart?  Opening in 3,750 locations, Cowboys and Aliens was projected to take the weekend with $45-$50 million to The Smurfs $20 million from 3,395 dates.  With Friday’s estimates, however, it now looks like Cowboys will be a first-place disappointment with $40 million while The Smurfs will overperform in second place with at least $30 million.  Meanwhile, the third new release of the week, Crazy Stupid Love, opened in 3,020 locations, taking in an estimated $6.6 million for a weekend projection of $20 million.  Full details and analysis tomorrow.

Title Friday Total
1 The Smurfs $13,300,000 $13.3
2 Cowboys and Aliens $12,990,000 $12.9
3 Captain America $8,000,000 $99.8
4 Harry Potter 7b $6,625,000 $303.1
5 Crazy Stupid Love $6,600,000 $6.6
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