Anna Friel (Pushing Daisies), Tamsin Egerton (Camelot), and Imogen Poots (Fright Night) have joined Steve Coogan in Michael Winterbottom‘s King of Soho. Coogan will play real-life club proprietor, real estate developer, and porn publisher Paul Raymond and the comedy drama will focus on his business and personal life. Per Variety, Raymond earned the name “King of Soho” because his business ventures earned him billions of pounds. The movie will be Winterbottom and Coogan’s fourth collaboration after 24 Hour Party People, Tristram Shandy: A Cock and Bull Story, and The Trip. Winterbottom’s latest film, Trishna, opens in limited release on May 18th.