DreamWorks Pictures is bringing their 3D reimagining of Fright Night to Comic-Con this year in a big way. The studio announced today that in addition to a Hall H panel featuring stars Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, as well as director Craig Gillespie and screenwriter Marti Noxon, a special advance screening of the film will take place at the convention. If that’s not enough, they’re also throwing a “fan appreciation party,” which I can only assume involves people dressing up as vampires. Oh and punch. Lots of punch.
In celebration of the event, the studio is offering two fans the chance to win a VIP trip to San Diego for the convention. As a tie-in to their “Fright Night Feeding Frenzy” social media campaign, the fan that “spreads the frenzy the farthest” each week wins a prize. Hit the jump to read the full press release. Fright Night opens August 19th.
For more details on the “Fright Night Feeding Frenzy” campaign, head over to www.welcometofrightnight.com
Here’s the full press release:
DREAMWORKS PICTURES’ THROWS “FRIGHT NIGHT”
FAN FRENZY AT COMIC-CON 2011 WITH CAST APPEARANCES, PARTY AND ADVANCE SCREENING
Feeding Frenzy contest kicks off Friday, June 24th for chance to win prizes and trip to Comic-Con with admission to all “Fright Night” events
BURBANK, Calif. (June 24, 2011) —DreamWorks Studios is pleased to present a special insider look at its upcoming, 3D reimagining of the horror classic “Fright Night” at this year’s San Diego Comic-Con International Convention. On Friday, July 22, a panel presentation will be held in Hall H of the San Diego Convention Center. On the dais will be talent from the film, including Colin Farrell, Anton Yelchin, Christopher Mintz-Plasse, and Imogen Poots, director Craig Gillespie and screenwriter Marti Noxon. Activities also include a fan appreciation party as well as a screening in advance of the film’s opening in theaters on August 19th.
On Friday, June 24th, the film’s social media campaign; “The Fright Night Feeding Frenzy” kicks off with a chance to win a VIP trip for two to San Diego Comic-Con in partnership with Yahoo! Movies. The trip includes travel, accommodations and admittance to all “Fright Night” scheduled events. “The Fright Night Feeding Frenzy” encourages fans to use their social feeds on Facebook, Twitter and blogs to share movie content and check in to real world events to collect points. At the end of each week, the fan who has spread the frenzy the farthest wins a killer prize. Prizes are awarded weekly beginning July 1st through the film’s release on Friday, August 19th. More information about the “Fright Night” Feeding Frenzy and how to join can be found at: www.welcometofrightnight.com