How badly do people want to see Frozen 2? Enough to seize on a comment from an actress who is correct in assuming that a movie that made over a billion dollars worldwide will probably get a sequel. Speaking to The Telegraph about Frozen 2 and the stage musical, Idina Menzel (the voice of Elsa) said those projects are “all in the works,” although when asked if she was involved with both, she replied, “Ah, yeah sure… Not the stage show – I don’t know what will happen with that – but the movie hopefully. We’ll see. I’m just going along for the ride.”
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So let’s be very clear about what a Frozen sequel means, because this is far from confirmation. She assumes, as pretty much everyone assumes, that we will see another feature-length Frozen movie. As to when, she doesn’t know. She can also safely assume that Elsa will be in the script, but again, she doesn’t know for sure because there are no firm plans yet.
Deadline reports “sources close to the original project deny a sequel is indeed in the works.” And that’s the smart move. Once you confirm the sequel, the confirmation implies you have some semblance of a story. Then we get “What’s the plot?” “How many songs?” “Who else is coming back?” And so on and so forth, and maybe it would be better to give the creators a chance to think of something.
And from a merchandising perspective there’s no need to rush because the first film is still doing extraordinarily well. Plenty of little girls dressed up as Elsa and Anna this Halloween, there are plenty of Christmas-related Frozen products you can by, and there’s still a long line to take your picture with the characters at Disney World. A rushed sequel would cannibalize that success and possibly diminish the brand.
Is Frozen 2 in the works? Of course, but not in any tangible way and we can expect that to remain the case for a while.