Yesterday, we reported that G.I. Joe: Retaliation would be moving all the way back to March 29, 2013 so the film could undergo a 3D post-conversion. The news came as a shock considering the film was only a month away, and Paramount had already sunk millions of dollars into marketing the blockbuster. So will it be worth it? According to Dwayne Johnson, who plays Roadblock, “It will be.” Responding on Twitter follower @JimmyinGA, Johnson said the production was “Designing new scenes to enhance 3D.” Translation: re-shoots.
Hit the jump for more. The film also stars Adrianne Palicki, Channing Tatum, Walton Goggins, Ray Park, Byung-hun Lee, Elodie Yung, RZA, Ray Stevenson, D.J. Cotrona, and Bruce Willis.
I know plenty of people who were excited for G.I. Joe: Retaliation, but it was mainly from a dumb-fun standpoint. No one was expecting a genuinely great film like The Avengers, but there was the potential for a damn enjoyable time with the Joe sequel. However, the “need” for a 3D post-conversion is deeply troubling because it feels like a smoke-screen for extensive re-shoots.
The potential financial benefit of 3D will be negated by the need to re-market the movie, and convince confused audiences to come to a film that was supposed to be released the previous summer. One could argue that Paramount saw the massive box office The Hunger Games garnered this past March, but The Hunger Games‘ gross had barely anything to do with the month or the lack of competition. It mostly had to do with the movie being called “The Hunger Games”, and the sequel to G.I. Joe: The Rise of Cobra is no Hunger Games.
Perhaps these re-shoots will make for a better movie, but the post-conversion and new scenes now carry the burden of delivering a great film where a simply good one would have likely sufficed.
Here’s the synopsis for G.I. Joe: Retaliation:
A follow-up to the 2009 release of G.I. JOE: RISE OF THE COBRA, which grossed over $300M worldwide, Paramount Pictures, MGM and Skydance Productions, in association with HASBRO and di Bonaventura Pictures, commences production on G.I. JOE: RETALIATION. In this sequel, the G.I. Joes are not only fighting their mortal enemy Cobra; they are forced to contend with threats from within the government that jeopardize their very existence.